MicroStrategy Adds $2.13 Billion in Bitcoin to Treasury, Holdings Reach 709,715 BTC

MicroStrategy, the leading corporate Bitcoin holder, has made its largest purchase in over a year by acquiring 22,305 Bitcoin for approximately $2.13 billion between January 12 and 19, 2026. This move, disclosed in a regulatory filing on January 20, boosts the company's total holdings to 709,715 BTC, representing about 3.4% of Bitcoin's total supply. Funded through its at-the-market share offering program, the acquisition underscores MicroStrategy's unwavering commitment to Bitcoin as a primary treasury reserve asset amid recent market volatility.

Under the guidance of Executive Chairman Michael Saylor, MicroStrategy has transformed from a business intelligence software provider into the world's premier Bitcoin treasury company since initiating purchases in 2020. The latest buy was executed at an average price of $95,284 per Bitcoin, bringing the company's aggregate acquisition cost to around $53.92 billion at an average of $75,979 per BTC. This recent accumulation marks the most significant single-week addition in seven to thirteen months, according to reports from Reuters, CoinDesk, and Bloomberg. Despite reporting a $17.44 billion unrealized loss on digital assets in its fourth-quarter results earlier this month, MicroStrategy continues to capitalize on price dips. Analyst Nic Puckrin from Coin Bureau noted that persistent buying signals strong long-term conviction, as halting purchases could undermine market confidence in the strategy. Saylor himself confirmed the holdings update via X, emphasizing the firm's 'hodl' approach.

The announcement triggered immediate market reactions, with MicroStrategy shares dropping about 7.4% and Bitcoin declining 3.6% on the day. This pullback reflects broader crypto market pressures, including macroeconomic factors like potential U.S. tariffs and bond market dynamics. However, the purchase removes substantial supply from circulation during a dip, potentially stabilizing prices. As the largest institutional holder, MicroStrategy's actions often serve as a bellwether for corporate adoption, influencing sentiment among investors and other firms. Social media buzz on X highlights bullish interpretations, with discussions framing the buy as a vote of confidence amid corrections. Longer-term, it reinforces Bitcoin's role in corporate balance sheets, especially as holdings now exceed 700,000 BTC for the first time.

MicroStrategy's aggressive Bitcoin accumulation amid a market downturn exemplifies corporate treasury conviction in Bitcoin's long-term value proposition. By consistently stacking during dips, the company not only grows its Bitcoin-per-share metric but also sets a precedent for institutional participation. As Bitcoin navigates post-halving cycles and evolving macro conditions, such moves signal sustained bullish momentum for the asset class, positioning MicroStrategy as a key player in bridging traditional finance and cryptocurrency.