Strategy (MicroStrategy) Buys $2.13 Billion in Bitcoin Amid Dip: Holdings Top 709K BTC

In a bold move that screams conviction, Strategy—once known as MicroStrategy—snapped up 22,305 Bitcoin for $2.13 billion in just eight days from January 12 to 19. Despite Bitcoin dipping below $90,000, the company's executive chairman Michael Saylor doubled down, pushing total holdings to 709,715 BTC. This isn't panic buying; it's a calculated play in volatile times.

Strategy's Bitcoin odyssey kicked off in 2020 when it pivoted from software to crypto treasury powerhouse. Fast-forward to 2026: this latest haul at an average $95,284 per BTC marks their biggest purchase in over nine months, funded mostly by at-the-market stock sales and preferred shares like STRC. Saylor posted on X confirming the 709,715 BTC stash, acquired for nearly $54 billion total. Analyst Nic Puckrin nailed it: 'Strategy is still buying Bitcoin because stopping would be as much a signal to the market as purchasing more.' He highlights their long-term focus on bitcoin-per-share growth over quarterly noise. Q4 brought a $17.44 billion unrealized loss as BTC dropped 24%, yet they pressed on. Cash reserves hover around $2.2 billion, with debt in play, but unrealized gains now top $10 billion at current prices. As Reuters reports, this hoarding underscores unshakeable belief amid 3.6% BTC slide and 7.4% MSTR share drop.

This accumulation spotlights institutional resolve. Strategy's 3.4% of BTC supply locks up liquidity, potentially muting downside in dips. MSTR stock, down 60% in six months, faces pressure but could rebound as a leveraged BTC proxy—traders watch closely. Broader ripple: Fuels corporate treasury trend, per CoinDesk. With BTC wavering near $90K post-$97.5K highs, Saylor's buy counters fear, possibly sparking FOMO among sidelined funds. X buzz echoes bullish vibes, like @TheBTCTherapist questioning why price didn't pump on 35K+ BTC scooped recently.

Strategy's $2.13B bet signals the dip is opportunity, not endgame. Expect more stacks as Saylor eyes endless horizon. For investors, it's a reminder: conviction pays in crypto's wild ride. Bitcoin's institutional era accelerates—strap in for the next leg up.